Tom Steel
Before launching FROOTco, Tom noticed that he was always wearing black. No colour. Always black! In his mind, he believed that it made him look slimmer.
Then he decided to try switching to colour. Changing his wardrobe had a remarkable effect on how he felt. He had more energy and felt more positive and better in himself. He no longer felt ashamed about his body. It was one of those lightbulb moments.
“Together with Giovanni, we founded FROOTco to share the positive effect of wearing colour on everyone’s well-being. Our colour range has been designed to be mixed and matched and worn all year round.”
Giovanni Fantastico
Giovanni first met Tom at school, and they’ve been close friends ever since. For them, FROOTco is about feeling good from the inside out.
Growing up in Palermo, Giovanni has an optimistic and easygoing approach to life. “What do I love about Sicily? It’s the lifestyle. Everyone is so chilled and laid back there.” Imagine breathtaking views, nights out in the city, and weekends chilling at the beach with friends and family.
The point of life, Giovanni explains, is to experience a bit of all the good bits. “Family and friends are very important. When you feel part of a family, you have everything you need. That’s what wearing our
clothing is for me. That sense of belonging and being part of something. The FROOTco family.”
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