Colour all year
We are an ethical and inclusive clothing brand conscious of our impact on the planet. We all know that colours can impact the way we feel. The inspiration behind our brand emanates from the positive feelings we experience with different fruits and their diverse colours.
Each of our circular FROOTs has been paired with its unique colour to reveal the FROOT’s personality. The combination of vibrant FROOT, blended with FROOTco’s pastel palette, offers endless opportunities to wear colour all year round.
Embrace Natures Palette
FROOTco
Colourful clothing with a conscience
As an ethical clothing brand, all of our clothing is made from sustainable materials and premium quality.
Ethical
Every FROOTco garment is ethically manufactured and sourced.
Our planet faces enormous environmental, social, and economic challenges. The fashion industry has a duty to respond to these challenges and to changing needs worldwide. We believe being respectful to our planet and thoughtful towards each other is everyone’s duty. We’ve chosen to make it our business.
Selling premium & sustainable clothing that respects people and the planet is one of our core values. We only work with 100% GOTS-certified organic cotton and recycled materials such as recycled polyester and modal.
Our manufacturers entire production chain is certified by various independent bodies and meets several industry standards. As well as purchasing our clothing from ethical suppliers, we aim to be sustainable at every point of our customer’s journey, from production to packaging to delivery to your door.
Join us. Together we will make a difference.
Inclusive
FROOTco is proud to be an inclusive unisex brand. We believe in respecting each other’s differences and living beyond stereotypes
FROOTco is also a state of mind. When you express how you feel through the colours you wear, you set yourself free. You can be who you want to be and feel how you want to feel.
As an inclusive brand, our clothing has been designed with a wide range of sizes and shapes in mind. Check our clothing size guide to find your perfect or preferred fit.
Embrace your inner FROOTco. Let’s feel great, together.
Clothing
As an ethical clothing brand, we support sustainable manufacturing and production processes. All of our t-shirts are made from 100% ring spun organic cotton and our shorts and hoodies are made from 85% ring spun organic cotton and 15% recycled polyester.
Whether you rock the small sizes or love living the extra, extra, extra large life, FROOTco’s unisex clothing is designed with luxury and comfort in mind. From the stitching to the softness of the material we use, FROOTco garments are designed to be enjoyed.
To maintain the luxurious feel of your FROOTco, remember to only wash your clothing at thirty. Feel free to spin at the end of each wash but, if you want to avoid shrinkage, never use the tumble dryer.
Sustainable Fashion
Wear your personality through colour
Our History
August 2023
FROOTco Launch
Tom and Giovanni launched FROOTco from Essex with a dream of offering premium sustainable clothing in a range of colours with a fruit theme. Starting with our original 5 fruits.
October 2023
Launching our Winter Collection
We launched our best selling colour to date, the coconut along with pineapple we released our joggers and 4 matching tracksuits.
December 2023
Our first pop-up shop
Our first pop-up shop inside Jackson Square, Bishops Stortford. It was amazing to show off our range to the people of Stortford with amazing feedback!
