

Where fruit meets fashion
We are an ethical and inclusive clothing brand conscious of our impact on the planet. We all know that colours can impact the way we feel. The inspiration behind our brand emanates from the positive feelings we experience with different fruits and their diverse colours.
Each of our circular FROOTs has been paired with its unique colour to reveal the FROOT’s personality. The combination of vibrant FROOT, blended with FROOTco’s pastel palette, offers endless opportunities to wear colour all year round.
Embrace Natures Palette
Sustainable Fashion
Wear your personality through colour


Our History

October 2024
FROOTco has a new home
We have now moved into our new studio based in Sawbridgeworth, Hertfordshire.

August 2023
FROOTco Launch
Tom and Giovanni launched FROOTco from Essex with a dream of offering premium sustainable clothing in a range of colours with a fruit theme. Starting with our original 5 fruits.

October 2023
Launching our Winter Collection
We launched our best selling colour to date, the coconut along with pineapple we released our joggers and 4 matching tracksuits.

December 2023
Our first pop-up shop
Our first pop-up shop inside Jackson Square, Bishops Stortford. It was amazing to show off our range to the people of Stortford with amazing feedback!